It’s a common postulation that people will follow you based on a title. CEO, President, CFO, COO, CIO, Vice President – these are all titles that, at face value, command respect and obedience. But I would say that the level of someone’s title is not automatically synonymous with leadership. To be sure, effective leadership goes way beyond what comes after the name on a business card – it’s a healthy mix of actions, aptitudes and attitude. You report to, listen to, and execute directions set by your boss or a higher ranking individual, but these actions are not necessarily achieved simply because your boss’ title is the Vice President of Marketing. Rather, you follow the VP of Marketing because you respect and agree with his/her business acumen, experience and character.