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Goodwill Leadership, President & CEO

Goodwill SEW President & Chief Executive Officer

Jacqueline L. Hallberg

Hallberg-Jackie-500-500President & Chief Executive Officer
Goodwill Industries of Southeastern Wisconsin, Inc. 

In May 2012 the Board of Directors of Goodwill Industries of Southeastern Wisconsin, Inc. selected Jacqueline (Jackie) Hallberg to succeed John L. Miller as Goodwill’s next President and CEO. She assumed those duties on January 1, 2013.

Goodwill Industries of Southeastern Wisconsin and Metropolitan Chicago is a nonprofit that provides people with opportunities and support to empower themselves and thrive through training, development and employment. The organization serves a 23-county territory across two states – Wisconsin and Illinois. In 2022, Goodwill had an operating revenue of more than $336.4 million, served more than 43,000 individuals, and helped people find nearly 4,000 jobs.

Jackie has more than twenty years’ experience developing and implementing innovative workforce development programs and leading large-scale operations that provide employment, training and advancement for individuals with disabilities and disadvantages. Jackie has a Bachelor of Science Degree from the University of Wisconsin-Stevens Point, and a Master of Public Administration from the University of Wisconsin-Milwaukee.

Jackie joined Goodwill in 1990 as the Manager of Programs and Administrative Operations in Kenosha and Waukesha Counties. In 1996 she was promoted to Director of Kenosha County, WI and Lake County, IL Programs and played a key role in the development and oversight of Goodwill’s operations at the nationally recognized Kenosha County Job Center, the nation’s first one-stop job center.

In 1999, Jackie was appointed Executive Director of GWS, Inc., a Goodwill subsidiary organization with contract responsibility for food service and administrative services at Naval Station Great Lakes through the AbilityOne Program. After several promotions, she became Senior Vice President, Federal Services. In that role, Jackie led the strategic direction and operation of Goodwill’s federal contracts at Naval Station Great Lakes, which employed over 700 individuals with significant disabilities and became the largest service contract in the federal AbilityOne Program.

In 2009, she assumed the role of Senior Vice President, Federal Services and Business Development, in which she focused on advancing Goodwill’s mission-related business development through innovative programs and services, organizational change, talent development and oversight of Goodwill’s full-service staffing agency. In addition, Jackie has been the recipient of several awards over her career, including the Robert E. and Charlotte Watkins Award for Mission Advancement from Goodwill Industries International in 2007.

Jackie is responsible for the largest Goodwill organization in North America with nearly 90 locations and over 5,000 employees. Goodwill delivers on its mission - Connecting people to work. Preparing people for life. - through diverse operations, including workforce development programs, supportive services, a robust retail operation that includes a network of 73 Goodwill Store & Donation Centers and eCommerce operations,, commercial laundry and linen services, federal contract work at Naval Station Great Lakes, and TalentBridge, a full-service staffing and recruiting agency.

Select Goodwill programs have been CARF accredited since 1972 and Goodwill holds certification with the Healthcare Laundry Accreditation Council (HLAC).

Mission Support Center
Tel: (414) 847-4200

James O. Wright Center forWork & Training
Tel: (414) 353-6400

Metropolitan Chicago -
Tel: (312) 994-1440