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Outlet-Image00002 At Goodwill’s Milwaukee Outlet, shoppers will find nearly 200 large rolling bins with a wide range of items priced by the pound.

Goodwill Outlet Brings New Thrifting Concept to Milwaukee

New Shopping Experience in Familiar Location Supporting Longstanding Workforce Development Mission  

On August 25, Goodwill Industries of Southeastern Wisconsin and Metropolitan Chicago opened its first Goodwill Outlet in Milwaukee, bringing a new thrifting concept to the metropolitan area. 

The outlet is located at the James O. Wright Center for Work & Training, 6055 N. 91st Street, replacing the traditional store and donation center previously located there. It is the second Goodwill Outlet in Wisconsin, joining the location in Sturtevant. 

The types of merchandise carried are similar to those found in traditional Goodwill Store & Donation Centers, and all purchases support the same mission of providing employment, training and support for people experiencing barriers to work. The shopping experience, however, is very different. 

“Shopping at a Goodwill Outlet is a treasure-hunting expedition,” said Skip Dexter, chief retail officer. “There are so many great items to explore, including name-brand clothing and home goods. Tables filled with fresh merchandise are brought out regularly. You never know what you will find. And you can’t beat the prices.” 

“Our Sturtevant outlet opened in 2018 and has been extremely successful,” he added. “We’re excited to bring this thrifting concept to Milwaukee. Area residents will love the great merchandise, bargain prices and fun shopping experience. It also continues our long connection to the northwest side of Milwaukee as a retailer, job-creator and provider of workforce development services.” 

The Goodwill Outlet Thrifting Experience 

Most merchandise are unsold items from traditional Goodwill Store & Donation Centers, giving the donations one last chance to sell at bargain prices. Shoppers will find a wide-ranging inventory, including clothing, textiles, shoes and purses, home goods, books, DVDs and VHS tapes, CDs and albums, toys and games, glassware and electronics. Most items are priced by the pound. 

Nearly 200 large rolling tables or bins are on the sales floor at a time, filled with merchandise for shoppers to search through. Tables are rotated throughout the day with fresh goods. All items are sold “As Is” and all sales are final. A testing station is available for shoppers to check electronics before purchasing. 

The outlet is open daily from 9 a.m. – 5 p.m. Cash, credit cards and debit cards are accepted. 

Donations are not accepted at Goodwill Outlet locations and can be taken to surrounding Goodwill Store & Donation Centers . 

Outlet-Image00003 Shoppers excitedly sort through rows of bins on opening day of Goodwill’s new Milwaukee Outlet.

A Strong Connection To The Community 

The new outlet’s location at the James O. Wright Center for Work & Training (JOW) supports a physical connection to Goodwill’s mission and continues the organization’s long-standing commitment to the northwest side of Milwaukee. 

The retail space had served local residents as a traditional store and donation center since the mid-1960s. JOW also is home to Goodwill’s commercial laundry facility, several Goodwill mission programs supporting people with disabilities, a Goodwill TalentBridge staffing and recruitment office, and a Goodwill Workforce Connection Center, which bridges the gap between job seekers and local companies by offering free services as resume assistance, job preparation workshops, access to computers and other technology, job leads, and employer recruitment events. And earlier this year, Goodwill re-established its corporate headquarters at JOW. 

Outlet-Image00001-v2 Shopping at Goodwill’s Outlet supports people experiencing barriers to work and keeps millions of pounds of materials out of the landfill.

Retail Services At-A-Glance

Goodwill Industries of Southeastern Wisconsin and Metropolitan Chicago

Locations: Nearly 80 

Employees: Nearly 3,100 

Transactions Completed (2021): 8,495,345 

Material Kept Out of Landfills (2021): More than 150 million pounds 

Impact: Revenue generated by Goodwill’s retail operations directly supports the organization’s mission of providing employment, training and support for people experiencing barriers to work.  

Learn more about Goodwill’s impact here.

Mission Support Center
Tel: (414) 847-4200

James O. Wright Center forWork & Training
Tel: (414) 353-6400

Metropolitan Chicago -
Tel: (312) 994-1440