Anita Guerrero Named Vice President of Corporate Communications & Brand Management

Anita Guerrero has joined Goodwill as vice president of corporate communications & brand. In this role, Anita will oversee all communication strategies for the organization including a robust brand transformation aligned to the new enterprise strategic plan. She is also responsible for developing and driving the adoption of Goodwill’s strategic communication initiatives, policies and practices in a manner that will clarify and uphold our brand to support its enterprise goals.

“Anita’s background and exposure to supporting high-profile brands and their industry-leading growth initiatives will be a tremendous asset, as we focus on telling Goodwill’s brand narrative inside and outside our organization. She is a demonstrated business and community leader. With her passion for creating impact in the workplace and her community, she will be an incredible resource as we continue to advance our mission and support our social enterprise,“ said Angela Adams, chief communications & diversity officer.