Goodwill Industries of Southeastern Wisconsin, Inc. by achieving the Well Workplace Award, has made a long-lasting commitment to the health and well being of its employees. As stated by WELCOA President David Hunnicutt, "Good companies know that their employees are their most valuable asset. Great companies adopt policies to support employees' efforts to reduce health risks and are bold about motivating them through bold strategies, programs, and tactics. Great companies know that by improving their employees' health, they can reduce health care costs."